Jun 12th, 2018. 2 min read
Follow marketing research questions
Our company manages a shopping center in Nordelta, Buenos Aires, Argentina. Our team is in charge of the marketing department. We have been trying to find out what is our potential client universo, where are our clients coming from and what are their shopping practices.
In the past we have hired several market studies from external consultants and we were not happy with the results, so we decided to take matters in our hands. We started making our own research but we needed to implement a methodology that allowed us te reach to solid conclusions based on empiric facts. But also, we need this methodology to be lightweight so it wouldn’t became bureaucratic.
This template is used to register research questions about the shopping center target audience, develop hypothesis, design action plans for testing those hypothesis and then record results and conclusions. Our team can discuss a polish the results, and ask new questions and research problems.
Getting started tips
The name of the board is the research question. We have a status and a priority field and a person field for the researcher in charge. Inside the pulse we have defined different info boxes. In the first one we define the research problem and working hypothesis, in the second one we have the action plan to test that hypothesis and in the third one we have the final conclusions. We've recently added a fourth info-box to place report files.
"We have made our research process very lightweight"
Why we love this template
Its an easy way to propose research questions and to follow them up while keeping a knoledgebase of all the past researchs
Without this template I would
Without this template I will probably have to design a process that involved multiple emails, google drive space and folder hierarchy that would be difficult to browse and maintain.
Hi I'm Marcos Buccellato from CECNOR and this was my story
Hi I'm Marcos Buccellato from CECNOR and this is my story, check it out